JANUARY - FEBRUARY 202619ELECTRICAL BUSINESS REVIEWIncorporating features like removable stand-off mounting pillars, the WASHDOWNPRO enclosures facilitate effortless cleaning and washdown procedures. Offering multiple configurations such as terminal and control, junction box, motor disconnect with or without optional viewing windows, and push-button installations, Electrix ensures adaptability while easing on-site operations, saving valuable time and resources.Electrix recognizes the diversity in installation requirements and caters to individual preferences through multiple cover and roof designs for the WASHDOWNPRO enclosures. Whether selecting a recessed or slimline cover or deliberating between a 15° sloped top or a traditional flat top design, clients can tailor their choices to match their specific operational demands.Client-First SolutionsAt Electrix, client engagement begins at different junctures depending on their unique requirements. For some, it starts with a well-defined vision, such as a specific enclosure size or desired features. The Electrix team rapidly aligns with their specifications, offering targeted recommendations and steering clients towards the optimal solution.In contrast, a subset of Electrix' clientele may be less certain about their requirements. In such instances, the Electrix professionals step in as advisors. They are easily reachable through multiple channels, like phone, live chat, or email, to begin a consultative journey with these clients. This approach involves a thorough understanding of the client's requirements, followed by the proposal of bespoke solutions that best suit their distinctive needs.Bespoke ProductsElectrix has an expansive catalog featuring thousands of enclosure options. However, the company also acknowledges the critical demand for bespoke solutions, which it caters to in its "Custom Shop". The firm receives detailed designs from clients with specific, customized enclosure needs, which may include unique entry points or altered dimensions. The Electrix team then fine-tunes these designs, securing client approval before proceeding to manufacturing and delivery within ten days. This customization approach transcends mere compliance with specific requirements; it represents a strategic initiative aimed at significantly reducing the time, labor, and installation costs for clients.Such dedication to understanding and addressing client needs is further exemplified in Electrix' numerous collaborative projects. One notable partnership involved a client transitioning from a major competitor in the stainless steel industry, driven by quality issues. The client faced challenges with rough stainless steel surfaces in their food processing environment and durability concerns due to inadequate ink marking. Electrix intervened with its WASHDOWNPRO enclosures, refining sizes, adding various cutouts for specific cable entries, and implementing laser marking for lasting identification, all of which addressed the client's needs and provided a durable, easy-to-install product for their specific environment.In another instance, Electrix encountered a military client seeking significantly upgraded, lockable enclosures. The firm's process involved prototyping, discussions, and rapid production turnaround, which ensured that the product's robustness adhered to the rigid military specifications. Similarly, another challenge emerged with a laboratory client who required enclosures to house computer systems, necessitating precise ventilation, touchscreen integration, and a washable keyboard. Electrix tailored the enclosures to fit numerous components seamlessly, ensuring compliance with stringent washing requirements.Powering Progress through Innovation and Family ValuesElectrix' ethos is rooted in familial ties and a team-centric approach. The firm has been a family-owned venture since it was established in 1981 by the Thompson Family, where the distinction between management and other team members blurs. This approach is shared by the 70-member team, who are considered part of the "Electrix family". The firm follows a hands-on approach, with the management, including Chris Thompson and Stewart Beer, Operations Director and Site Manager, readily available to assist and support the team at any time.Large InventoryThe company's commitment to innovation and efficiency is evident in its growth trajectory. Despite having a modest headcount, Electrix has significantly increased its output, focusing on technology breakthroughs and investments to triple turnover. With the capacity to produce almost quarter of a million enclosures per year, Electrix is considered a prominent player in the market, with a large inventory of over 400,000 products ready for dispatch. Electrix' roadmap includes two upcoming product lines, each tailored based on customer feedback and market demand. Worldwide LeaderBeyond borders, Electrix' global footprint, from its UK headquarters to the New York office, signifies a widespread reach, enabling easy product access for a diverse clientele through both distributor networks and direct customer engagement.However, amidst its global stature, Electrix' narrative is not solely about industry prominence; it is a narrative steeped in nurturing partnerships and driving advancement through a trifecta of innovation, efficiency, and enduring family values. In doing so, it not only sets industry benchmarks but also redefines the standard for sustainable growth and customer-centric solutions.
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