A Journey Rooted in Versatility and Customer Focus
I started my career in Mexico and very early in my career had the opportunity to move to the US. I’ve been fortunate to have had different roles in engineering, project management and sales leadership. Each chapter has shaped my perspective on what it takes to build resilient, high-performing teams. After earning my degree from the University of Texas at El Paso, I joined Eaton, where I spent 17 years across various cities and functions, including engineering, manufacturing, international project leadership and strategic account management.
What stayed consistent throughout my journey was a deep focus on the customer. Whether managing industrial sales in West Texas, overseeing Latin American projects or supporting oil and gas clients in Houston, I have always believed in listening first. This mindset proved invaluable when transitioning into the data center industry, where customer expectations, speed and innovation set the pace.
One of the most effective ways we drive results is by moving beyond vendor relationships and into strategic partnerships with our customers. In today’s environment, it’s not just about meeting spaces—it’s about understanding their growth targets, their five-year forecasts, and designing solutions that can scale with them
Today, I lead the North American sales at Anord Mardix, focused entirely on the hyperscale and co-location data center space. My day-to-day revolves around developing and mentoring a strong sales team, collaborating with cross-functional leaders in operations and finance and ensuring our go-to-market strategies align with evolving customer needs. As someone who shares P&L responsibility for the region, I’m equally invested in performance and people.
Trends Shaping the Data Center Electrical Business
The data center industry is evolving rapidly, and we are adapting just as fast. One of the most significant trends today is the increasing urgency around time-to-market. Our customers want to get their infrastructure online faster than ever because their end-users expect zero downtime, high performance and on-demand availability.
While pricing and lead times remain vital, the emergence of AI infrastructure is driving significantly higher power distribution demands than traditional cloud or edge computing environments. This shift is pushing the need for higher capacity and voltage solutions. To address this, we closely collaborate with customers to develop tailored, forward-looking product innovations.
Another key trend is the growing focus on power generation. Demand from existing and future data centers continues to rise, sparking more conversations around energy infrastructure. We are seeing increased interest in utility investments, grid transmission improvements, and alternative energy sources as ways to increase power availability. Staying ahead of these developments allows us to align our innovation roadmap with emerging market needs and support smarter, customer-specific solutions.
The bottom line of pricing and lead times still matters, but the conversation has shifted toward increasing speed to deployment, future-proofing infrastructure, and optimizing energy use.
From Collaboration to Execution
One of the most effective ways we drive results is by moving beyond vendor relationships and into strategic partnerships with our customers. In today’s environment, it’s not just about meeting spaces—it’s about understanding their growth targets, their three to five-year forecasts and designing solutions that can scale with them.
We’ve seen great success when we bring our engineering and operations teams into early conversations to co-develop new products or adjust existing ones for unique customer needs. This proactive collaboration allows us to reduce rework, shorten deployment timelines, and create a sense of shared ownership.
A recent example involved partnering with a hyperscale customer to customize solutions for their next wave of highdensity data halls. By aligning early on projected demand and openly discussing capacity constraints on both sides, we delivered faster and more efficiently—saving time and cost.
The key takeaway is to engage with your customers to sell and solve. By truly understanding their goals, you can align your strategy and operations to deliver smarter, scalable solutions that drive long-term mutual success.
Building a High-Impact Sales Culture
Behind every successful project execution is a team that’s empowered and aligned. As a leader, my top priority is fostering a culture of collaboration and trust, where every team member feels like they have a seat at the table and a voice that matters.
I focus heavily on developing talent through coaching, mentorship and structured training. I believe that when you invest in people, performance follows. My role is to remove roadblocks, provide clarity, and build a team that thrives on accountability and shared wins.
Another critical factor is trust within the team and with our customers. When our customers see a consistent, competent team that communicates well, it builds confidence. Internally, I ensure my team knows that their success is my success—and that they have the support needed to grow and excel.
For leaders looking to improve their operations or build stronger teams, my advice is simple: create an environment where people are committed to helping one another improve. The results will follow.
Staying Connected to Stay Ahead
The data center industry isn’t just fast-paced—it’s unpredictable. Trends come and go quickly. That’s why I prioritize staying connected through industry podcasts, newsletters, trade shows and peer networking. These channels offer real-time insights that help me anticipate customer needs and make better strategic decisions.
I encourage others in the industry to do the same. The more you engage with the broader ecosystem, the better prepared you’ll be to respond to market shifts and continue delivering value to your customers.
At the end of the day, our goal is to deliver meaningful solutions faster while preparing for a future where power, performance and sustainability will all matter even more than they do today.
